image taken from: http://www.imyouare.com/
This image here features the second single album of the Scottish alternative rock band, Franz Ferdinand entitled: "No You Girls". In addition to any kind of video game related design, I am also very interested in packaging designs, such as cover album art. This piece makes use of the feature channel of color and brightness. Particularly, in a way that makes us detect color preattentively as quick glances has me immediately drawn to the words, "No More Girls" and the shoes on the bottom right of the image worn by one of the members. However, the words "No More Girls" are immediately processed.
What makes these three words easily digestible is because of the choice of sans serif typeface, making it an effortless read. The rest of image would require a bit of scanning, involving a bit of bottom up processing. This is when we scan for recognizable features, patterns, and objects to determine what it is we're looking at. Thus, color coupled with shape is what makes "No More Girls" first in the feature hierarchy of this image. What I'm immediately drawn to next are the "Franz Ferdinand" words in orange as it is the only color outside of greyscale. This makes use of a "pop-out effect" where it is isolated by hue. Finally, the rest of the image would be processed next after the text.
If I were to visually search for any works by this particular artist in a store for example, I would as Ware would put it, seek out ways to find the artist's name and so the "brain will tune my low-level feature receptors" so that letters that form "Franz Ferdinand" send out stronger signals. Another way would be to simply look for feature channels of shape, seeking out the band members themselves within the image. With that in mind, it is clear that this cover album art was designed in a way so the orange text would be seen first in terms of this picture's feature hierarchy to aid those seeking this artist.
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